Digital 2026: United States 🇺🇸
Interactive analysis of how Americans connect, consume, and create online
The latest snapshot of U.S. digital behavior reveals shifting attention patterns, evolving ad spend strategies, and AI's growing role in everyday online activities.
Filter Trends
Timeframe
Ad Spend Growth
Top Platforms
YouTube leads in time-per-session engagement
| PLATFORM | VISITS | TIME/SESSION | ENGAGEMENT |
|---|---|---|---|
YYouTube | 2.5B+ | 21m 24s | |
GGoogle | 3.1B+ | 12m 18s | |
FFacebook | 1.8B+ | 18m 42s | |
IInstagram | 1.4B+ | 15m 33s | |
TTikTok | 1.2B+ | 22m 15s | |
AAmazon | 1.9B+ | 14m 12s |
Google & YouTube remain most-visited sites
AI Tool Dominance
ChatGPT leads with 78.53% of AI web traffic
AI becoming daily infrastructure
Ad Blocker Use
Top reasons for growing adoption
UX and trust matter as much as reach
Digital Travel
Double-digit growth across categories
Flights
$147B
Online spending • Double-digit YoY growth
Hotels
$92.4B
Online spending • Double-digit YoY growth
Packages
$25.5B
Online spending • Double-digit YoY growth
Travel is officially back—and it's digital
2026 Strategy Insights
Attention Shifts
Curiosity now drives digital life—finding information tops online activities
Creator Economy Matures
Beyond experimentation—now an established, trusted channel for brand connections
Streaming Culture
Fandom fuels culture—social media central to TV experience
AI Integration
ChatGPT used by 22.3% monthly—AI becoming daily infrastructure